Sunday, August 5, 2007

"A CEO's mind... that marketing plan was me." (c) Jay-Z

One of the main reasons I majored in business with a marketing concentration is because i love advertising... especially print ads. there is just something about the combination of images and typefaces that always caught my attention. I'm very interested in international ads... to me, due to different cultural standards, there is more freedom and creativity in other countries. So here are some recent ads that I think are fresh for various reasons.

The Economist has created a lot of great ads recently. Intelligent and humorous at the same time.

Competition is good:
Fresh, simple concept:
Always interesting... UCOB have always created ads that can be shocking, but they make you remember the brand name.

Simply a great concept... they are others that reference other types of news stories:

This is a great ad placement:
DHL has some very creative ads... they're very interesting:
Nice concept and execution:

Very creative concept:

Makes perfect sense... you've got to love it.

Why I love Nikon cameras:

Nike has mastered print, commercials and guerrilla marketing:

Another great concept:
Coffee is coffee, so you have to do something different. The colors are fresh:

Nice play off of a very popular subject:
I think Jeru's record should be played with this ad campaign:

Very inventive idea:


Fresh idea:
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If you are at work... think twice before scrolling down.
Thought i would warn you... it's really just bare breasts and some suggestive images.
I mean it is called "Sex Wax"... so this ad isn't really surprising, but it is still a great idea, especially the tag line.

This is one way to get a potential candidates to apply:

Yes, it is an easy route to get attention, but it is still a fresh idea for something like tape:

This is one in a series of ads from a Turkish clothing company. I have absolutely no idea what the name of the company is. The entire campaign features models in various positions from the Kama Sutra. I don't think it is the greatest concept for a campaign, but it does work to gain the attention of the audience.


There are more great ads here: http://sandeepmakam.blogspot.com/

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